Reframing Timeless Style
the idea of individuality
Jamaica in 1960 with the dream of making a better life for his family.
He was always a sharply dressed individual, and he strongly believed
in looking his best at all times as he never knew who he would meet,
and ultimately, he wanted to be ready to grasp any opportunity that
every day by changing the accessories, his shirts, ties, pocket squares
and cuff-links, paired with his precious suits and pristine shoes. Like a
framed work of art, the suit became a ‘frame’ allowing the ‘art’ of his
details to play the important role of expressing his personality and
The ideal of making a lasting impression influences
Shaun Gordon’s designs to this day, because
dressing well inspires positive emotion and
encourages productive action.
It also gives us an opportunity to express
the production number on the branded woven label, to express the
idea of individuality above conformity.
How Did the Tie Story Begin?
A spark came when Shaun was trying to buy a tie for a very important
occasion. He could not find the right tie anywhere. So, he decided to
make his own. He deconstructed some of his vintage tie collections
and drew upon his own style preferences to create a modern pattern,
which he turned into a tie for himself. It took two years of perfecting
the craftsmanship of ties before he was satisfied enough to wear
them himself. Friends took notice and wanted their own bespoke
Shaun launched his first range of ties in February 2013, which was
inspired by, and is a tribute to, his late Grandfather, Alvin Gordon.
With the concept of creating a collection, where he could continue
to refresh his style if he were alive today.
About the Designer
Shaun Gordon graduated from London College of Fashion in 2004,
where he honed his skills in design, pattern-cutting, dressmaking
and tailoring. His fascination with turning 2-D formats into 3-D form
processes became the focus of his work and his career as a designer
expanded from there. He has worked for various well-known brands
including Henri Lloyd, Timberland and Turnbull and Asser. Shaun has
also consulted for bespoke products for Knightsbridge tailor Edward
Sexton, and his own self-named brand has continued to grow
alongside the demand for British-made luxury goods. Other
collaborative projects have been with Glenfiddich Whiskey and
Penhaligon's with renowned photographer Garcon Jon
(Johnathan Daniel Pryce).
Shaun Gordon has already been featured in several national media
publications, including GQ, Esquire, Vogue, The Rake, Elle, The
Financial Times, The Daily Telegraph, ShortList and his brand has
been worn by celebrities, including film stars Daniel Radcliffe and