"Refining Your Style Through Detail"

When we take pride to look good, we feel great and that plays an important part in how we interact throughout our day, whether we are at work or leisure. The art of dressing well is all within the details, which is why Shaun Gordon specialises in ties because it has the power to transform the entire appearance with colour, pattern and texture. Giving the wearer a point of difference and confidence. 

Therefore, let’s refine your style through detail today.

Shaun Gordon graduated from  London College of Fashion in  2004, where he honed his skills in design, pattern-cutting,  dressmaking and tailoring.  His fascination with turning 2-D formats into 3-D form processes became the focus of his work and his career as a designer expanded from there. He has worked for various well-known brands including Henri Lloyd, Timberland and Turnbull and Asser.  Shaun has also consulted for bespoke products for Knightsbridge tailor Edward Sexton, and his own self-named brand has continued to grow alongside the demand for British-made luxury goods.  Other collaborative projects have been with Glenfiddich Whiskey and Penhaligon's with renowned photographer Garcon Jon (Johnathan Daniel Pryce). 

Shaun Gordon has already been featured in several national media publications, including GQ, Esquire, Vogue, The Rake, Elle, The Financial Times, The Daily Telegraph, ShortList and his brand has been worn by celebrities, including film stars Daniel Radcliffe and Simon Pegg.  
How Did The Tie Story Begin?

Shaun Gordon's Grandfather

A spark came when Shaun was trying to buy a tie for a very important occasion. He could not find the right tie anywhere. So he decided to make his own.  He deconstructed some of his vintage tie collections and drew upon his own style preferences to create a modern pattern, which he turned into a tie for himself.  It took two years of perfecting the craftsmanship of ties before he was satisfied enough to wear them himself. Friends took notice and wanted their own bespoke ties, too.

Shaun launched his first range of ties in February 2013, which was inspired by, and is a tribute to, his late Grandfather, Alvin Gordon.  Shaun thought: if Alvin was alive today, how would he revamp his wardrobe of well-worn suits and white shirts?  

The answer would be to present him with a new, personally designed tie.

“My earliest memory of my Grandfather was him dressed impeccably sharp,” says Shaun. “He was very charming and, most importantly, happy. His timeless style was a mystery to me back then, until I wore my first tie, which I then continued to wear to formal and social events alike. I had felt confident and a sense of purpose every time I wore a tie.”

He adds: “I am inspired to make ties to enhance the wearer’s inner feelings and complement their individual style.  I believe that when you look and feel good, it boosts your confidence, which has a very positive impact on the way you live your daily life.”