Journal — How to

In the lead up to National Bowtie day I just wondered... Do you know how to tie or knot a bow tie? If not, you are in safe hands, I have created a video showing you a step-by-step guide on how to do this. Read more...

I will never forget the day I stumbled on this knot style when I bumped in a kind man in Mayfair and asked him in passing, which knot he was wearing as it had a decorative aesthetic. He said ‘Oh this? It’s the Eldredge knot’,... Read on

During my talk at Dashing Tweeds where I spoke about my obsession with creating ties for myself because I couldn’t find a tie I liked, which developed into the Shaun Gordon brand. I couldn’t help wondering about where neckties came from? And why were they worn in the first place?