As you and most of the world are fully aware we have been in lockdown in UK due to the Coronavirus for nearly 6 weeks (at the time of writing this) and counting. In the midst of confusion and panic, it has left us and many other businesses with a lot (AND LOTS) of questions. Which I am sure the government is doing its best to solve.
Smaller businesses (like us) are forced to become more creative in their approach to this worldwide pandemic in order to let clients know that they are still operational, as sales have been impacted. And for us, it came in a form of live video chat platforms. There are many available such as Zoom, Instagram Live, Facebook Live, YouTube Live, Skype, Tik-Tok and...Houseparty?
So far we have used Zoom and Instagram Live. To be honest, I like them both for different reasons such as Zoom offers you the opportunity to chat to an audience as though you were hosting an event. On the other hand, Instagram Live allows you to be discovered by different users who may have never heard of you and offers the opportunity to speak with one other person.
I have a sneaky feeling that Instagram will be fixing this soon to compete with the likes of Zoom!
Whichever platform we used it offers the opportunity to open our doors behind our studio, where the magic actually happens. Live.
And I must say, the responses have been positive and well received. I personally preferred Instagram live because when I am making a tie, I feel slightly rude not giving someone eye contact when they are asking me a question. Although equally it can get missed through the messages. I think Instagram is a much simpler approach for the purpose of opening your doors for everyone to have a peek. However, I would be using Zoom for a one to one approach, which I think is perfect for made to order or bespoke sessions with my clients.
During these Live sessions, I had the pleasure of creating my client's neckties with a live audience, which I am incredibly appreciative for! It felt like a bonding experience with the viewers who had questions and gives me the opportunity to answer.
We have various fabrics dedicated to our Made To Order ties services, which we look forward to making with our audiences. Maybe we will make your next neckwear live? If you would like us to, simply put a request in the notes section of our checkout.
Which Platform did we miss? Where would you like to see Shaun Gordon handcraft a necktie next?
Let us know in the comments below or tweet us @sgordontiemaker using hashtag #SGLockdownBlog
I would like to end this by saying a MASSIVE THANK YOU TO ALL OUR NHS WORKERS - YOU ARE THE TRUE HEROES AND SENDING YOU ALL VIRTUAL HUGS!