Journal

Shaun Gordon

A Brief History of Neckties

A Brief History of Neckties

During my talk at Dashing Tweeds where I spoke about my obsession with creating ties for myself because I couldn’t find a tie I liked, which developed into the Shaun Gordon brand. I couldn’t help wondering about where neckties came from? And why were they worn in the first place?

Read more →


Shaun Gordon

Shaun Gordon's Pitti Uomo 95 Style (Inspiration)

Shaun Gordon's Pitti Uomo 95 Style (Inspiration)

Oh, how time has flown! On 8th -11th January 2019 I had the opportunity to visit Pitti Uomo 95 (Firenze, Florence), which is a menswear tradeshow that buyers, press, industry insider and fans from all over the world go to visit for meetings and inspiration. Although Pitti Uomo caters for all menswear styles from formal to casual, the main focus tends to be towards the flamboyant formal style. Hence the term you may hear of, ‘Pitti Peacocks’...

Read more →


Shaun Gordon

The Distinguished Code New Collection

The Distinguished Code New Collection

I am pleased to announce that we have a new selection of ties, which is available now! The concept behind these ties was inspired by the streamlined sophisticated look of the men who worked in the city. However, when I visited Canary Wharf for an example, I could not help thinking that everyone looked as though they were wearing uniforms.

Read more →


Shaun Gordon

Decadent Evenings - The New Bow Ties Collection

Decadent Evenings - The New Bow Ties Collection

Perhaps their introduction was fate. Whispering in the shadows, they disappeared from a scenery of contemporaneous affairs, its luxurious festive splendour and low mumbles of conversations underneath the dimly-lit chandeliers.

Read more →