Recently I spoke to you about the tie launch I hosted in December 2014, introducing the new tie collection 'Behind Every Tie Is A Great Man'. If you are like me, when I see something of interest, I tend to visit the shop to have a look at the product. The good news is that the new range is now available at Steven Hitchcock, where you have the chance to see the entire collection in person.
A Quick Tour
Meet Steven Hitchcock.
Steven Hitchcock started in the tailoring trade back in the year 1990 with tailors Anderson and Sheppard. The first four years training as an apprentice coat maker, then another five years learning to cut and fit. Steven Hitchcock was honoured in 1995 when Mr Halsey the Managing Director at that time invited him to join the cutting room. To my knowledge there has been no one else who has gone through this vigorous training. People have been taught to make coats and others have learnt to cut but it is rare to have completed both.
In his own words:
I have been in the Savile Row bespoke tailoring trade for over 25 years now, creating the finest menswear and ladies wear tailored suits. I served a full apprenticeship at Anderson and Sheppard where I was comprehensibly taught the soft tailoring style by my father, John Hitchcock.
I personally measure all of my clients and cut the paper patterns and suits myself in the traditional way here in our London shop. My soft tailoring creates soft shoulders, high armholes, unrivalled comfort and a unique stylish look for every individual client.
The art of my soft tailoring style has stood the test of time and is a style reminiscent of the golden age of men’s clothing. My soft tailored hand crafted suit will be lighter in weight to wear, much more comfortable and individually stylish. In order to achieve this unique style there are a number of very different elements in the making.
Steven Hitchcock shop can be found at 11 Saint George Street London W1S 2FD UK. Opening hours are Monday to Friday 9am – 5pm.
Special Thanks to Celia Williams for front window display and in-house styling.
How would you style your Shaun Gordon tie?